Sales & Operations Planning (S&OP) is at the heart of balancing supply and demand — but many companies struggle with inaccurate forecasts, siloed mindsets and low adoption from sales teams. This session shows how to rethink S&OP as an integrated, data-driven and collaborative process that combines better demand signals, cross-functional alignment and margin-focused decision-making. Participants will gain insights into practical levers for boosting forecast accuracy, motivating sales to actively contribute, and achieving sustainable profitability.

• how to use advanced analytics and better data sources to raise forecast accuracy across product lines and markets.
• what drives sales team buy-in for S&OP processes — and how to build trust and accountability.
• how improved S&OP can unlock margin improvements through smarter inventory levels, pricing and service decisions.