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CO-LOCATED EVENTS

Speaker

Miguel Martins da Silva

Group CSCO, Dr. Max BDC Holding

Miguel Martins da Silva is the Group Supply Chain Officer at Dr.Max, a leading European pharmacy chain, operating more than 3.300 pharmacies and extended omni-channel operations. With more than 15 years of experience in end-to-end supply chain leadership, omnichannel retail operations, digitalization and automation strategy. His expertise includes large-scale transformation projects, robotics integration, demand planning, cross-border logistics and advisory across sectors.

He holds an MBA from the Frankfurt School of Finance and Management in cooperation with the John Hopkins Business School, as well as a deep involvement in the China Market with strong engagement with CKGSB (Cheung Kong Graduate School of Business), the leading private Chinese Business School. This international exposure supports his work with global supply chains and multinational location strategies.

The Pop in my Job:
The opportunity to shape the future of retail and healthcare through strategic transformation—where technology, customer experience, and operational excellence come together drives my daily energy. I’m passionate about making bold ideas tangible, whether through AI, robotics, or data-driven decisions, and seeing their impact across digital and physical channels.

While my foundation lies in supply chain leadership, my focus extends to broader areas: from enabling omnichannel retail ecosystems to advising on China–Europe-China business strategies, including production relocations and nearshoring.

I thrive on complexity, cross-functional thinking, and building practical solutions that scale. Whether it’s leading teams, driving innovation, or supporting companies in an advisory capacity, I’m motivated by progress—measured not just in KPIs, but in momentum, clarity, and impact.

Join Miguel Martins da Silva
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Sessions

From Automation to Intelligence — Transforming the Retail Supply Chain

Case Study

Monday, September 29

02:20 pm - 02:45 pm

Live in Berlin

Less Details

Retailers across Europe are investing heavily in automation—but what’s next? This session will explore how supply chain leaders can move from fragmented automation projects toward integrated, intelligent operations that deliver real business value. Drawing on Dr.Max’s experience as one of Europe’s most advanced pharmacy retailers, we’ll explore the lessons learned from robotics implementation, digital transformation, and cross-border logistics coordination.

Attendees will leave with a blueprint for building agile, data-driven supply chains ready for the next decade of retail.

  • How to integrate robotics and automation into scalable end-to-end processes
  • What it takes to enable omnichannel fulfilment across physical and digital stores
  • How to align local execution with central governance in a decentralized retail group 
  • Why standardization and proactive demand steering matter more than ever
  • Key KPIs and levers to drive supply chain excellence in a retail environment
Presentation

How can supply chain leaders accelerate innovation while maintaining operational resilience?

2 | Challenge Your Peers Session

Monday, September 29

04:30 pm - 05:30 pm

Live in Berlin

Less Details

  • What are the biggest blockers to automation scalability across regions?
  • How do you balance standardization with local flexibility?
  • What role does forecasting and demand steering play in real-time operations?
  • How do you build strong collaboration between supply chain, IT, and commercial teams?
  • What KPIs truly measure transformation progress in supply chain?
Workshop

What are the key enablers for future-proof retail supply chains?

5 | SCM Café

Tuesday, September 30

11:00 am - 03:00 pm

Live in Berlin

Less Details

  • What technology investments provide the best ROI in supply chain?
  • How can AI improve forecasting and replenishment?
  • How do we better integrate stores, e-commerce, and last-mile delivery?
  • What’s the future of regional vs centralized logistics in Europe?
  • How can supply chain support sustainability goals without losing efficiency?
Workshop

World Café Harvesting Session

Tuesday, September 30

03:30 pm - 04:00 pm

Live in Berlin

Less Details

In the Harvesting Session the World Café moderators will summarize the results of their discussions and present key findings.

Presentation

Company

Dr. Max BDC Holding

Dr.Max is a leading pharmacy retailer in Europe, with a rapidly growing omnichannel footprint. With more than 3,300 pharmacies, a strong online presence, over €6 billion in annual turnover, and approximately 20,000 employees, Dr.Max serves and cares for millions of patients every month. The company is at the forefront of retail healthcare innovation, offering not just pharmaceutical products but also beauty, wellness, and personalized health services. Dr.Max operates a decentralized business model supported by centralized supply chain expertise and cutting-edge automation. The supply chain organization is responsible for ensuring product availability, operational efficiency, and customer satisfaction across all channels. With industry-leading automation rates, the company leverages robotics, advanced analytics, and strong supplier collaboration to drive performance and scalability. Dr.Max’s commitment to innovation has been recognized through multiple international awards. These achievements underscore its ambition to build the pharmacy chain of the future
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Colocated with
Rethink! Logistics & SCM Europe 2025 is part of the Smart Manufacturing & Industry 4.0 Event Series. You can find more events here.
Date
September 29 – 30, 2025
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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